AVoIP 2.0 Has Arrived: New Audinate-Futuresource Research Shows 67% of Enterprises Now Deliver Audio Over IP — and Interoperability Is the Next Battleground
A landmark global study from Audinate and Futuresource Consulting is drawing a clear line in the sand: AV-over-IP is no longer an emerging technology. It is the default infrastructure for modern audiovisual deployments — and the conversation has shifted from whether to adopt it to which platform will grow with you.
The research, which surveyed 370 end users and 100 integrators across North America, Europe, and Asia-Pacific, found that 67% of respondents already use IP networks to deliver audio, with another 18% planning deployments within the next two to three years. Video is close behind: 59% are already transmitting video over IP, and 26% plan near-term adoption.
Scalability and Future-Proofing Are the New Drivers
Critically, the research reveals that the rationale for AVoIP adoption has matured. Early adopters were motivated by cost savings and simplified cabling. Today's organizations are choosing AVoIP because of operational scalability, future-proofing, and security. Remote and hybrid workflow support is also a top driver — a direct result of the distributed work era reshaping enterprise AV requirements.
The Audinate and Futuresource report calls this new phase AVoIP 2.0: a sophisticated era where interoperability, cloud-based management, and secure access controls are no longer nice-to-have features but hard requirements. End users and integrators alike ranked broad multi-vendor interoperability as a defining criterion, with most actively seeking platforms that avoid proprietary lock-in.
"The conversation around AVoIP has fundamentally changed," said Joyce Wang, lead analyst at Futuresource Consulting. "End users aren't asking, 'Should we do this?' anymore. They are asking, 'Which platform grows with us?'"
Cloud Management and Zero-Trust Security Move Center Stage
The research highlights that cloud-based remote monitoring and management is now rated as highly important by both integrators and end users — a significant shift from just two years ago when most organizations still preferred on-premises control. This aligns with the broader IT trend toward centralized observability across distributed infrastructure.
Security received equally emphatic emphasis. As AV systems become networked infrastructure, the demand for secure, authorized access has become non-negotiable. Platforms that can demonstrate compliance with enterprise security frameworks — from zero-trust network access to encrypted control channels — are increasingly winning enterprise deals over legacy alternatives.
The Dante platform from Audinate, already embedded in thousands of AV products globally, sits at the center of this AVoIP 2.0 moment. Its combination of near-universal device interoperability, software-defined routing, and evolving cloud management capabilities positions it as the de facto standard layer for organizations making this transition.
What This Means for AV Integrators
This research is a sales enablement document in disguise. When 85% of organizations are either using AVoIP now or planning to within three years, integrators who can confidently design, commission, and manage IP-based AV infrastructure — especially on platforms like Dante — will capture the bulk of enterprise refresh spending. The shift in buyer language from whether AVoIP is ready to which AVoIP platform is most interoperable and secure means your conversations with IT directors just got significantly more productive.