Jacksonville State University Expands Broadcast Communications With a Dante-Based Studio Technologies System
Jacksonville State University has rebuilt the communications backbone behind its athletic broadcasts around a Dante-based system from Studio Technologies, according to ProSoundWeb. The project supports a wide range of sports coverage, including football, basketball, volleyball, soccer, baseball, and softball, with many of those productions airing on ESPN platforms such as ESPN+ and some games also reaching national CBS coverage.
The report says the university deployed several Studio Technologies products as part of the upgrade, including the Model 5422A Dante audio engine, Model 348 intercom station, Model 216A announcer’s consoles, Model 372A intercom beltpacks, and Model 381 on-air beltpacks. Together, those components form the core of a communications workflow designed to support more demanding live production needs across multiple venues and sports.
Under the leadership of assistant athletic director and director of broadcasting Bill “Bubba” Bussey, Jacksonville State’s team replaced its previous communications setup with a more modern IP-based approach. That matters because college athletics departments increasingly operate like small regional broadcasters, with expectations for reliable production, clearer talent communications, and smoother coordination between technical staff, announcers, and on-air personnel.
What stands out here is not an AI launch or a splashy software announcement, but the continued expansion of Dante-based production infrastructure into environments that blend AV, live event support, and broadcast operations. For integrators tracking how schools, venues, and enterprise media teams are evolving, this kind of deployment shows how networked audio and intercom tools are becoming foundational for scalable content production.
The Jacksonville State project also highlights a practical market signal: customers are investing in systems that can unify communications across many event types rather than building isolated workflows for each venue. In higher education especially, that can create opportunities for integrators who understand both campus AV standards and the operational realities of recurring live sports production.
What This Means for AV Integrators
For AV integrators, this story reinforces that colleges and similar clients may need broadcast-grade communications systems that are still manageable within a broader campus AV environment. It opens revenue opportunities around Dante-based design, intercom deployment, operator training, and long-term support agreements tied to live production reliability and multi-venue standardization.