OAAA Launches Technical Advisory Council for Out of Home Advertising

The Out of Home Advertising Association of America (OAAA) has introduced a new Technical Advisory Council. This council brings together technology leaders from across the out-of-home (OOH) media owner community to address shared technical challenges facing the industry.

Focusing on OOH Infrastructure

According to a press release, the main goal of the council is to make OOH media easier to plan, buy, measure, and integrate across the broader advertising ecosystem. To accomplish this, the group will focus on the underlying technical infrastructure that powers OOH campaigns.

Key areas of focus for the council include defining inventory, managing how orders move between different systems, and determining how campaign delivery and performance are reported.

What This Means for AV Integrators

For AV integrators involved in digital out-of-home deployments, standardized inventory definitions and improved system workflows may eventually streamline how display technology connects with broader advertising platforms. As industry groups align on technical infrastructure, integrators should stay informed on emerging standards that could impact how digital signage systems report performance and exchange order data.