Vizrt AI Keyer Brings Green Screen-Free Virtual Production to Any Environment
Vizrt has introduced AI Keyer, a production tool designed to remove the need for traditional green screens when creating virtual scenes, XR environments and augmented reality graphics. The company says the system can separate people from their backgrounds using artificial intelligence trained on real-world footage, allowing production teams to work in locations that would not normally support conventional keying workflows.
The launch is aimed at broadcasters, creators, corporate production teams and other media professionals that want to add virtual production capabilities without building a dedicated green screen studio. Instead of relying on a controlled chroma background, AI Keyer is intended to identify the subject and isolate that person from the surrounding environment, whether the shoot is indoors or outdoors.
According to the AVNation report, Vizrt positions the tool as a way to make virtual and XR production more accessible across different types of content. The system can support real-time scene changes and the insertion of AR graphics, giving teams more flexibility in how they present news, corporate events, sports coverage and other productions.
Workflow simplification is central to the product’s value proposition. Traditional virtual production often requires a controlled studio, specialized lighting, physical space, chroma surfaces and careful setup to achieve clean separation between talent and background. Vizrt’s AI Keyer is designed to reduce that dependency by handling subject separation through AI, which can lower the amount of production infrastructure needed for certain projects.
AVNation cited comments from Edouard Griveaud and Vizrt CEO Rohit Nagarajan emphasizing that AI Keyer is intended to simplify production workflows and broaden access to advanced virtual production. The stated goal is not only to remove the green screen, but also to help teams enhance storytelling and audience engagement by making virtual scenes and AR graphics easier to deploy.
The tool reflects a broader shift in live and recorded production toward AI-assisted workflows. For teams that already use virtual sets, graphics engines or XR environments, AI-based keying could reduce setup complexity. For teams that have not adopted those workflows, it may lower the operational barrier to experimentation.
What This Means for AV Integrators
For AV integrators, Vizrt AI Keyer points to new opportunities in broadcast, corporate, education and event environments where clients want virtual production without permanent green screen infrastructure; integrators may need to evaluate camera, lighting, graphics and workflow requirements around AI-assisted keying as part of future studio and presentation system designs.