AI's Evolving Role in the AV Industry | Insights | ISE 2026

Sol Rashidi, a pioneering Chief AI Officer, sits down at ISE 2026 to discuss the transformative impact of artificial intelligence on the professional AV industry. The conversation covers the real challenges of AI implementation in enterprise environments, the importance of human amplification over pure cost-cutting, and how AV integrators need to adapt their thinking as AI becomes embedded in core infrastructure. A must-watch for anyone trying to understand where AI is actually headed in pro AV — not the hype version, but the operational reality.