Diversified and Comcast Technology Solutions Build the Next-Generation IP Broadcast Operations Center — And It's a Blueprint for Enterprise AV Integrators
Diversified, one of the largest AV and broadcast integration firms in the world, has announced a strategic collaboration with Comcast Technology Solutions (CTS) to design and build a next-generation global Broadcast Operations Center at CTS's Dry Creek facility in Colorado. The project is more than a facility upgrade — it is a working demonstration of where enterprise AV infrastructure is heading: fully IP-based, centrally managed, and designed to scale as a service.
The initiative centers on the expansion of CTS's playout infrastructure to support outsourced content management for a growing roster of sports leagues, broadcast networks, and streaming platforms. Diversified integrated SMPTE ST 2110-based IP infrastructure — the broadcast industry's professional standard for uncompressed video, audio, and data over IP networks — alongside advanced monitoring technologies and centralized network operations capabilities.
From Siloed Systems to a Unified Operational View
The result is a unified monitoring and control environment that consolidates multiple workflows, client accounts, and operational businesses into a single view. This architecture enables more efficient staffing — fewer operators can manage more simultaneous channels — and supports automated, rapid issue resolution rather than reactive manual troubleshooting.
The expanded Dry Creek facility is intentionally designed as both an operational hub and a showcase environment: a live working example of next-generation playout and distribution technologies that CTS can demonstrate to prospective clients. Diversified has also established a dedicated on-site team, embedding engineering and delivery staff directly alongside CTS operations for real-time collaboration and continuous optimization as the environment scales.
"This expansion represents more than a facility upgrade. It reflects where the industry is going," said Jason Kornweiss, Senior Vice President of Advisory Services at Diversified. "As playout and distribution operations become more critical to growth, media companies need partners who understand both the technical complexity and the operational realities of these environments."
Playout as a Scalable Service Layer
The broader industry context is critical to understand. Content distribution is expanding across streaming, live event platforms, and FAST channels simultaneously. Traditional playout — a standalone technical function — is evolving into a scalable service layer that must support increasing channel volume, multi-platform delivery, and real-time audience engagement at the same time. Building that service layer on fully IP-based infrastructure, managed centrally and monitored intelligently, is the architecture that makes it economically viable.
For the AV integration industry, the Diversified-CTS project is a high-profile proof point that the largest media operations are converging on IP infrastructure, centralized management, and embedded integration expertise as their model for the next decade.
What This Means for AV Integrators
The Diversified-CTS collaboration is a preview of the business model AV integrators should be building toward: embedded, long-term operational partnerships rather than one-time installs. Integrators who can design SMPTE ST 2110-based IP infrastructure, provide ongoing managed services, and staff dedicated on-site engineering teams will capture the large enterprise and media clients that generate the most durable recurring revenue — and the Dry Creek model shows exactly what that looks like at scale.